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Sector
Trade with consumer products such as analog and digital cameras, voice products and binoculars as well as medial technology, especially endoscopes and microscopes.

KDL task

• Consulting project over a period of 5 years

Phase 1:

• Question:
 Does it make sense to distribute the complete OLYMPUS product portfolio for Europe from a central location directly to the end customer? If so, from where?
• Proceeding:
Analysis of the existing order structure
Forecast simulation for the next 5 years in consideration of a doubling of net sales in the field of digital photography
• Results:
With respect to warehouse rent and personnel costs “central” and “de-central” solution are neutral. The actual saving potential results from a reduction of the overall inventory by more than 50 %. Under the given conditions Hamburg was chosen as location for the new OECD (OLYMPUS EUROPE DISTRIBUTION CENTER).

Phase 2:

• Rough planning for OEDC
• In this phase three potential variants for the new OEDC were discussed and validated:
• Building of a new warehouse (green field strategy)
refused due to project period of two to 2,5 years
• Outsourcing to logistics service provider
refused due to high dependence on service provider
• Preferred and realized solution:
Renting of a warehouse available in Hamburg and adaptation to the OLYMPUS requirements via various construction measures


Phase 3:

• Redesign and reconstruction of the rented warehouse according to OLYMPUS’ requirements
• extension and use of the existing container conveyor technology including connection to material flow computer system
• Installation of a radio data transmission system for stacking and picking personnel
• Dismounting of an Automatic Miniload Warehouse system with three stacker cranes available at another OLYMPUS location; extension of the warehouse capacity and modification of incoming goods and picking area (consolidation by light)
• Installation of an automatic container buffer warehouse for consolidation of orders

Information about the system environment

• Total warehouse area: 27,000 sqm.
• Incoming/outgoing goods fates 4/6
• Pallet high rack (radio data transmission): 25,500 locators
• Automatic Miniload Warehouse System with three stacker cranes: 880 sqm. / 26,000 locators, double deep
• Container buffer warehouse: 1,900 locators
• Packing area: approx. 30 packing stations, approx. 10 dispatch lanes
• Complex connecting conveyor technology incl. connection to packing area

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